Why trust mobile app translation to grow internationally

 Why trust mobile app translation to grow internationally

  According to the results of the Analytical Sensor Tower platform, the consumption of mobile phone applications during the year 2020 amounted to nearly 111 thousand million dollars, which is a record 32% higher than the previous year.

  Given that the number of mobile device users in 2021 exceeded 5.2 billion, which is equivalent to 85% of the world's population over the age of 13, the results of this year are expected to far exceed those of the previous one.

  Looking at the panorama, we can confirm that the mobile app market is a business with more than promising future for those who dare to venture into it.

  If this is your case, you will be interested to know how a professional mobile application translator can help you expand your market, achieving global reach to fulfill the dream of living off your creativity.

  So, in this article we tell you the steps to follow to develop your multilingual app and we leave you 3 tips for your project to become a global success.

  Steps to follow if you want your app to be truly multilingual

  Mobile app translation should be considered from the moment you design your app.  Not after that, but from the moment you plan it:

      Select the languages ​​in which you will develop your app and also the languages ​​for analysis.

      Translate project elements with the help of a professional translator for mobile applications.

      Remember to compile the programming code, as the characters differ from one language to another.

      Run all tests before launching your application.  You won't get two chances to make a good first impression.

  Translating mobile applications as a basis for success in the international market

  Although some languages, such as Spanish or English, register a large number of speakers around the world and therefore it is tempting to develop your application in any of these languages, translating mobile applications should provide you with access to users of the entire globe.  tray.

  You may be wondering why I am not developing my app in only two widely used languages?  Wouldn't that be enough to reach my growth goals?  The answers are simple.

  When it comes to mobile application translation, you must take into account, in addition to the number of speakers, where your target audience is and what solution your application can provide to the user.

  This far exceeds the number of people who speak a common mother language: users can be located in different parts of the planet and every download counts.

  On the other hand, receiving professional translator support for a mobile application from the start is not the same as asking for help once your application is on the market.

  They are things you should expect.  And if you want great results, you should also think big.

  But that is not the only thing you should keep in mind for your global growth.  If you want your application to be selected in France, Argentina or Australia, be sure to pay attention to the following tips:

  1. Select buyer personas according to the region you want to market your app in

  It is not only that you can offer the application in remote areas because you have chosen to translate mobile applications.

  In addition, you must know the consumption characteristics of your ideal customer to provide tailored solutions to their problems.

  Create an avatar by region detailing age, gender, and sociodemographic characteristics.

  Go further and inquire about their fears, dreams, goals, and environment.  Understanding what they expect from your application will allow you to develop a unique and original product.

  2. Trust a professional mobile app translator to translate the interface and do your best with the design

  The interface is that part of the application that the user will have to interact with.  For this reason, all texts that appear there must be translated into your language and translated according to the region.

  Keep in mind that the date format, numbers, measurements, weights, and even currencies must be translated for international users to understand.

  In terms of design, try to make it as easy to use and intuitive as possible.  Also include high-resolution images, as the appearance of the app is just as important as the content, and the original images can make a huge difference.

  3. Promote your app globally

  If you want to succeed in other countries, you should also include promoting and advertising your app in your planning.

  Given the cultural idiosyncrasies, tastes, and preferences of your buyer personas, you must determine the means to reach them.

  By creating profiles on social networks using original photos and high-resolution images, as well as translating and localizing the message, you will have a greater chance of getting on the right foot.

  You can also choose local influencers to promote your app.  This will give you the down payment you need to reach an audience interested in your app's solution.

  Guest posts on relevant websites for buyers is another way to familiarize yourself with useful content for future users.

  Finally, you can choose to develop a multilingual website, where those interested in your application can clear their doubts.  This will show the seriousness of your project and commitment to your customers.

  Remember that having a community that supports you is essential to the growth of your business through recommendations.  Therefore, creating communication channels to listen to your audience is not something that should be left to chance.

  So, is mobile app translation the best option for growth globally?

  Without a doubt

  However, it is better not to settle in one market, if you have access to all of them.

  Mobile app translation is the passport you need to travel to an increasingly connected world eager for news like the one you have to offer.